A more efficient, innovative and greener 11.11 runs entirely on Alibaba Cloud

A more efficient, innovative and greener 11.11 runs entirely on Alibaba Cloud

HANGZHOU, CHINA–(BUSINESS WIRE)–Alibaba Cloud, the digital technology and intelligence backbone of the Alibaba Group, has once again excelled in its mission to support the group’s 11.11 Global Shopping Festival, thanks to its high-performance computing and its innovative technology. Leveraging internally developed infrastructure upgrades, the group achieved an 8% year-on-year saving in IT cost per resource unit from April 1 to November 11.

“The breadth and depth of cloud technology deployment during 11.11 this year once again showcased Alibaba’s cloud and technology best practices; whether through core architecture such as proprietary technology powering high-performance computing and database products, or XR (extended reality) and live streaming technologies for consumers. We intend to continue to apply these proven capabilities to even better serve our customers and help them be more efficient, innovative and greener in their own digital transformation journeys,” said Li Cheng, Chief Technology Officer (CTO) of Alibaba Group.

Do more with less with cloud-native and serverless innovations

This year’s 11.11 was powered by Alibaba Cloud’s dedicated processing unit for the Apsara Cloud operating system. The upgraded infrastructure system significantly improved computing, storage and network efficiency in the data centers supporting the event, while reducing network latency. For example, with this new upgrade supported by cloud native technology, ordering, pre-sale balance payment and refund could be launched simultaneously with improved scalability and lower latency.

On 11.11 this year, the homepage of Taobao, one of Alibaba’s e-commerce platforms, was updated to the latest without server technology, enabling automatic scaling with extreme elasticity based on actual workloads.

Alibaba’s Cloud cloud-native database The products also dramatically increased the capacity of consumer shopping carts by more than double, from 120 items to 300. ApsaraDB for Redis Enhanced Edition (Tair), a cloud-based in-memory database service for businesses, supports new functions such as product grouping and sorting, allowing consumers to organize their shopping cart according to their own preferences. They could also use the “select” feature to take advantage of inter-merchant discounts, pre-order products and redeem vouchers for a more rewarding shopping experience.

Innovative technology delivers a more immersive customer experience

A more immersive shopping experience was created this year with Alibaba’s proprietary technology supporting extended reality. Alibaba’s technology in 3D modeling is based on a neural radiation field (NeRF), a neural network technology for generating new views of complex 3D scenes. During 11.11 this year, he helped luxury retail and furniture brands, such as Burberry, Estee Lauder and SK-II, to create virtual stores on the Tmall e-commerce platform.

Through self-development 3D renderings which realistically depict natural light, flames and naturally flowing water, an outdoor nature scene was built for sportswear brands, including Descente (Japan), to showcase its latest products in a dynamic and invigorating environment. Consumers can also view products in three dimensions, allowing them to inspect details up close, or virtually try on watches and accessories of their choice using AR technologies. Consumers are also free to arrange different furniture indoors or tents for outdoor camping.

Another expressive new interaction came from an XR-powered marketplace on Tmall and Taobao. By using the automatique 3D space creation technology from Alibaba’s DAMO Academy research institute, a virtual shopping street has been built, featuring more than 700 products from 70 brands, including 30 internationally renowned franchises, such as Sanrio’s iconic Hello Kitty and Hollywood franchise Minions . Shoppers can choose their own avatars, view products, and place them in their virtual shopping carts.

During this year’s 12-day festival, from October 31 to November 11, nearly 2 million packages were delivered by Xiaomilv vehicles, Alibaba’s last mile logistics vehicle. This is double the volume of parcel delivery compared to the same period last year. The logistics robot has been deployed in more than 400 campuses across China, which has significantly reduced the waiting time for parcel deliveries during peak hours.

A greener 11.11 powered by clean energy

In addition to its cloud computing solutions helping to reduce energy consumption, Alibaba Cloud’s five large-scale data centers across China also doubled the amount of clean energy used to support this year’s 11.11 compared to last year. More than 32 million kilowatt-hours of electricity used by Alibaba Cloud to support 11.11 this year came from renewables, up 30% on daily average from last year. Additionally, Alibaba Cloud’s Heyuan Data Center, the cloud company’s largest utility-scale data center in southern China, is now running entirely on clean energy. Immersion cooling technology developed by Alibaba Cloud has reduced data center power consumption, with power utilization efficiency (PUE) reaching as low as 1.09 – a global level.

Alibaba Cloud has also worked with Tmall to leverage the carbon management platform, energy specialist. It has provided online carbon footprint modeling, calculations and certifications for over 40 brands in various industries, including paper and pulp, food and personal care, to help them categorize low-carbon products, identify sources of carbon emissions and adopt smart sustainability practices to reduce carbon. emissions.

About Alibaba Cloud

Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital technology and intelligence backbone of the Alibaba Group. It offers a full suite of cloud services to customers around the world, including elastic computing, database, storage, network virtualization, large-scale computing, security, management, and IT services. application, big data analytics, machine learning platform and IoT services. Alibaba has maintained its position as the world’s third-largest provider of public cloud IaaS services since 2018, according to IDC. Alibaba is the world’s third-largest IaaS provider and Asia-Pacific’s top IaaS provider by U.S. dollar revenue since 2018, according to Gartner.

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