Pantone’s choice for color of the year 2023 has ties to colors often used in television news graphics, though it may ultimately be better suited to lifestyle and entertainment looks. Viva Magenta (PMS 18-1750) is part of the red family – although it leans a bit more towards, depending on who you talk to, the …
Analysis: Will Pantone’s Color of the Year Affect Broadcast Design? Read More »
Viva Magenta is the Pantone color of the year 2023. Courtesy of Pantone The video announcing Panatone’s 2023 Color of the Year, which was revealed on Thursday, begins with black-and-white vignettes beneath a dramatic drumbeat: empty streets, a road sign telling the public to “stay home”, a man in an N-95 mask staring longingly out …
What is Viva Magenta, Pantone’s “Brave” and “Fearless” Color of the Year? Read More »
On Thursday, Pantone unveiled its color of the year 2023: Viva Magenta. A tint with a joie de vivre. Not Barbie’s aggressive synthetic, not Valentino’s intense couture luxury, not tired millennial salmon, but as New York Times General Critic Jason Farago put it, “a saturated hue that honks on the threshold of fuchsia, certainly not …
Pantone’s Color of the Year Was Made for the Metaverse Read More »
