AI-powered makeup fills consumers with ‘horror’
November 25, 2022 According to the researchers, augmented reality makeup reinforces the feeling of “fake” and embarrassment for consumers, bringing them back to physical stores. (Image: Shutterstock) The report, co-authored by Bayes Business School and conducted between 2018 and 2022, explored the psychological and sociological factors of consumer experience when using augmented reality (AR) makeup …