Parks Associates: 83% of US internet households subscribe to at least one OTT service, while 45% subscribe to traditional linear pay TV
A new whitepaper developed in partnership with FPT Software explains how streaming companies can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization DALLAS, November 18, 2022 /PRNewswire/ — Recent consumer research from Parks Associates reveals that 83% of US Internet households now subscribe to at least one OTT service, while …